We are a creative boutique, obsessed with new ideas, online strategies, superb design and exceptional website experiences. From inception to implementation, we nurture your idea—developing it into a living, breathing product, ready to take on your market.
All Things Web
A modern website is so much more than images and text on a screen. Modern websites are interactive and integrated. We can build your website from front-end to back-end to way-way-back-end, integrating with your enterprise systems. Explore the parts of a modern website by clicking through the diagram.
They say, “Content is King,” and that’s the truth on today’s web. Content is the backbone of your website. It gives your site purpose. It drives traffic, builds audiences and creates participation. Content comes in many forms—text, graphic design, photographs, video, email and social media—all working in concert to enforce your message. Whether it’s copywriting, photography, or video, we can help you create a content strategy for your message.
If content is King, then design is Queen. A website’s design is obvious to most. It’s a look. It’s a color palette. It’s typography. It’s how images and type are arranged on a page. But a design’s fundamental purpose is to make something usable. When designing a website, our primary focus is usability. Our designs are purposeful and intuitive, elegant and beautiful. We design to achieve a goal, whatever yours may be.
Today’s modern websites are dynamic. They are interactive and animated. They are data-driven. They must be fast, secure and scale when your traffic increases. They must also work on multiple desktop and mobile browsers. Whether you need a custom developed website, a website built on a content management system, an e-commerce solution, or if you’re just not sure what you need, we can help you make these decisions and develop a website that will meet your goals.
Beyond a website’s traditional back-end looms another level of back-end—the way-way-back-end. Whether you’re collecting leads, making sales, or servicing your customers on your website, there’s probably going to be some level of integration to your CRM system, accounting system or other enterprise-level systems. We have a lot of experience integrating disparate enterprise systems and we can make sure your website is hooked up to the way-way-back.
Our process is designed to minimize the amount of overhead and maximize the amount of time spent working on your project. We’ve found that our clients really just want us to present a clear course of action, keep them updated on changes or challenges, and meet their deadlines.
Our process starts by talking with you about your business, learning about your goals and understanding your challenges. We like to be thorough in our discovery, but we understand that you are a busy person. We grok your business quickly and can usually begin working with the essentials. Once our plan is ready, we’ll send you a proposal outlining our vision and the steps we’ll take to make it work.
At this step, we will begin to give your project an identity. We agonize over decisions—big and small—as we seek the right design and architecture for your business. Wireframes, design proofs, diagrams—materials that will help you visually understand the direction of your project—emerge from this exercise. We’ll review our concepts with you and make any adjustments you feel are necessary.
After you sign off on our creative approach, we start turning those beautiful designs and diagrams into usable pieces of web. We’ll provide you with a link to a development server so you can gauge the progress as it all unfolds. When we’ve completed development and internally tested our solution, we’ll ask that you perform user acceptance testing. If everything is golden, we’ll start talking about implementation.
When we complete all of the development and testing is complete and you’re satisfied with the solution we’ve built, we’ll schedule a date and time to go live. This involves moving code, databases, and anything else we build into their respective production environments. This step usually involves another round of testing to ensure nothing shifted in flight between test and production systems.
The web is a very fluid place—it is constantly changing. Once your project has been released to the world, the world will begin telling you what it likes and dislikes. We’ll help you identify areas for improvement and work with you to make adjustments to increase adoption and performance. But we’re also here to support our work and support you. We will always be a phone call or email away if anything goes wrong.